For every company, making a profit is the main business goal. Every company strives to make a profit, that is, to make a positive difference between total revenues and total expenses. Profit enables the accumulation of funds for new investment processes, aimed at the growth and development of companies, but also for the return of invested capital to the owners and the investors. However, profit is not and should not be the only goal of the business. The impact of globalization, greater representation of information technology and the growth of consumers social awareness have led to major changes in the way of doing business, that is, new requirements and norms that customers expect from the market. Customers expect entrepreneurs to participate more in the overall wellbeing of society and the environment, and by applying a socially responsible business model, the company aligns its business processes with the expectations of the communities in which it operates. Corporate social responsibility is a concept in which a company integrates care for society and the environment on a voluntary basis. A socially responsible company, in addition to fulfilling its legal obligations, also invests in human capital, the environment and stakeholder relations. Investment in environmentally non-hazardous techologies can contribute to the competitiveness of the company, while in the social sphere, investment in education and working condition can contribute to company's productivity.