ntercultural communication and intercultural management both deal with the key issues of modern management such as how to manage the interaction with customers, personnel, and organizational systems from different cultures on the global market. More and more organizations and companies today operate internationally and therefore the cultural impact on customer behavior, managerial, professional and communication styles cannot be underestimated. The contact between cultures today, thanks to the media, the development of technics and technology and globalization happens more often, almost daily. Thanks to the globalization the interaction between people and countries become increasingly intense, and people start thinking globally and understand the world in a different way. To have a successful communication it is extremely important to be acquainted with and to improve the communication skills. Communication between people is about transmitting certain content to the interlocutor, transmitting views about that content, views about the interlocutor and oneself. When dealing with intercultural management it is of great importance the way the manager relates to the values that are different from the ones he is acquainted with in his working environment. Culture truly determines the reaction about the products, commercial proposals and promotion, the dynamics and the way of intercultural persuasion and marketing communication.