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master's thesis
Digitalizacija poslovanja OPG-a
2022. urn:nbn:hr:212:147537
Volf Kuftić, Martina
Istrian University of applied sciences

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Volf Kuftić, M. (2022). Digitalizacija poslovanja OPG-a (Master's thesis). Pula: Istrian University of applied sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:212:147537

Volf Kuftić, Martina. "Digitalizacija poslovanja OPG-a." Master's thesis, Istrian University of applied sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:212:147537

Volf Kuftić, Martina. "Digitalizacija poslovanja OPG-a." Master's thesis, Istrian University of applied sciences, 2022. https://urn.nsk.hr/urn:nbn:hr:212:147537

Volf Kuftić, M. (2022). 'Digitalizacija poslovanja OPG-a', Master's thesis, Istrian University of applied sciences, accessed 03 May 2024, https://urn.nsk.hr/urn:nbn:hr:212:147537

Volf Kuftić M. Digitalizacija poslovanja OPG-a [Master's thesis]. Pula: Istrian University of applied sciences; 2022 [cited 2024 May 03] Available at: https://urn.nsk.hr/urn:nbn:hr:212:147537

M. Volf Kuftić, "Digitalizacija poslovanja OPG-a", Master's thesis, Istrian University of applied sciences, Pula, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:212:147537

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Metadata
TitleDigitalizacija poslovanja OPG-a
Title (english)Digitalization of Family Farm Business
AuthorMartina Volf Kuftić
MentorSanja Grbac Babić (mentor)
Committee memberBoris Marjanović (predsjednik povjerenstva)
Committee memberSanja Grbac Babić (član povjerenstva)
Committee memberEdo Cetina (član povjerenstva)
GranterIstrian University of applied sciences
Pula
Defense date and country2022-07-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Način poslovanja u današnje vrijeme se uvelike promijenilo zbog globalizacije, užurbanog načina života, učestale upotrebe informacijske tehnologije i digitalnih medija, te potrebe za bržom komunikacijom s potrošačima i bržim plasiranjem proizvoda na tržište. U ovom radu je istraženo koliko su obiteljska poljoprivredna gospodarstva (OPG) u Istarskoj županiji digitalizirana, te da li ima potrebe za digitalizacijom poslovanja. Kroz rad je opisano obiteljsko poljoprivredno gospodarstvo, razne digitalne platforme za oglašavanje kao što su mrežne stranice, Facebook, Instagram, te digitalne poslovne platforme, online prodaju, naplatu i pohranu podataka u „oblaku“.
Abstract (english)
Business today has changed a lot due to globalization, busy lifestyles, frequent use of information technology and digital media, and the need for faster communication with consumers and faster marketing of products. This paper investigates the extent to which family farms in the Istria County have been digitized and whether there is a need for digitalization of business. The paper describes the family farm, various digital advertising platforms such as websites, Facebook, Instagram, and digital business platforms, online sales, billing and ‘’cloud’’ data storage.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:212:147537
Study programmeTitle: Specialist graduate study program in Creative Management in Processes
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica kreativnog menadžmenta (stručni/a specijalist/ specijalistica kreativnog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-07-08 10:27:13