With development of digital tehnology,smartphones,and with Internet expansion,in a worl of Marketing comes to transition into digital media.Newspapers,magazines,and television are less and less used as marketing channels, and more and more people are leaning towards social networks because they provide users with inexhaustible source of new information and entertainment content,so users like to spend time on them,and advertisers a large number of wiews and thus potential clients at very satisfactory advertising campain cost.Today there is a large number of social networks, and the most known are LinkedIn,Twitter,Facebook,Snapchat,Pinterest,Instagram,YouTube. Mentioned platforms are interested to advertisers not just because high reach,but also because they offer possibility of setup and tracking high number of parameters for certain marketing campain,and generation of detailed reports and thus improvement of marketing campain in order to achieve better result at the end. This report,through four chapters gives you a rewiew of impact of digital marketing for the purpose of increasing delivery,how to contribute to improving digital marketing results,and at the moment leading social networks(platforms) in purpose of get to know their potential.