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undergraduate thesis
Formiranje cijena maslinovog ulja na hrvatskom tržištu
2019. urn:nbn:hr:212:058398
Kuzma, Ariana
Istrian University of applied sciences

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Kuzma, A. (2019). Formiranje cijena maslinovog ulja na hrvatskom tržištu (Undergraduate thesis). Pula: Istrian University of applied sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:212:058398

Kuzma, Ariana. "Formiranje cijena maslinovog ulja na hrvatskom tržištu." Undergraduate thesis, Istrian University of applied sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:212:058398

Kuzma, Ariana. "Formiranje cijena maslinovog ulja na hrvatskom tržištu." Undergraduate thesis, Istrian University of applied sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:212:058398

Kuzma, A. (2019). 'Formiranje cijena maslinovog ulja na hrvatskom tržištu', Undergraduate thesis, Istrian University of applied sciences, accessed 11 November 2024, https://urn.nsk.hr/urn:nbn:hr:212:058398

Kuzma A. Formiranje cijena maslinovog ulja na hrvatskom tržištu [Undergraduate thesis]. Pula: Istrian University of applied sciences; 2019 [cited 2024 November 11] Available at: https://urn.nsk.hr/urn:nbn:hr:212:058398

A. Kuzma, "Formiranje cijena maslinovog ulja na hrvatskom tržištu", Undergraduate thesis, Istrian University of applied sciences, Pula, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:212:058398

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Metadata
TitleFormiranje cijena maslinovog ulja na hrvatskom tržištu
Title (english)Olive oil pricing on the Croatian market
AuthorAriana Kuzma
MentorBoris Marjanović (mentor)
Committee memberDijana Drandić (predsjednik povjerenstva)
Committee memberBarbara Marušnik (član povjerenstva)
Committee memberBoris Marjanović (član povjerenstva)
GranterIstrian University of applied sciences
Pula
Defense date and country2019-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Interdisciplinary Technical Sciences
Abstract
Kvalitetna analiza i razumijevanje tržišnih segmenata potrošača maslinovog ulja na hrvatskom tržištu omogućuje bolji odnos proizvođač-potrošač, što u konačnici rezultira širenjem segmenata potrošača spremnih uložiti više novaca u korist domaćeg proizvoda naspram često jeftinijeg uvoznog. Na temelju postavljenog cilja završnog rada odrađeno je anketno ispitivanje stavova potrošača o čimbenicima utjecaja na odabir maslinovog ulja na hrvatskom tržištu čime je utvrđen prihvatljivi raspon cijena za potrošače, što u konačnici daje povratnu informaciju hrvatskim proizvođačima maslinovog ulja koji na temelju ovih informacija mogu jednostavnije formirati cijenu vlastitog proizvoda uzimajući u obzir vlastiti prihod i zadovoljstvo potrošača.
Abstract (english)
Quality analysis and understanding of the market segments of olive oil consumers on the Croatian market provides a better producer-consumer relationship, which ultimately results in expanding the segments of consumers willing to invest more money in favor of domestic products as opposed to often cheaper imported products. Based on the objective of the dissertation a survey has been done, examining the attitudes of consumers on the factors affecting the selection of olive oil on the Croatian market. As a result an acceptable price range for consumers has been determined, which ultimately provides feedback to Croatian olive oil producers. On the basis of this information this producers can easily form a price for their own products, taking into account their own revenue and customer satisfaction.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:212:058398
Study programmeTitle: Undergraduate professional study program in Polytechnics
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka politehnike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka politehnike)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-12-28 14:04:54