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undergraduate thesis
Inbound marketing
2014. urn:nbn:hr:212:990256
Jergović, Damir
Istrian University of applied sciences

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Jergović, D. (2014). Inbound marketing (Undergraduate thesis). Pula: Istrian University of applied sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:212:990256

Jergović, Damir. "Inbound marketing." Undergraduate thesis, Istrian University of applied sciences, 2014. https://urn.nsk.hr/urn:nbn:hr:212:990256

Jergović, Damir. "Inbound marketing." Undergraduate thesis, Istrian University of applied sciences, 2014. https://urn.nsk.hr/urn:nbn:hr:212:990256

Jergović, D. (2014). 'Inbound marketing', Undergraduate thesis, Istrian University of applied sciences, accessed 10 November 2024, https://urn.nsk.hr/urn:nbn:hr:212:990256

Jergović D. Inbound marketing [Undergraduate thesis]. Pula: Istrian University of applied sciences; 2014 [cited 2024 November 10] Available at: https://urn.nsk.hr/urn:nbn:hr:212:990256

D. Jergović, "Inbound marketing", Undergraduate thesis, Istrian University of applied sciences, Pula, 2014. Available at: https://urn.nsk.hr/urn:nbn:hr:212:990256

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Metadata
TitleInbound marketing
AuthorDamir Jergović
MentorDario Matika (mentor)
GranterIstrian University of applied sciences
Pula
Defense date and country2014-10-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Za razliku od oglasa koji mogu biti plasirani kroz neki od tradicionalnih medija, koje potrošači često doživljaju kao naporne, suvremeni marketing predstavlja sadržaj koji ciljna publika želi vidjeti, čak i aktivno traži pa i dijeli s drugima. Inbound marketing fokusira se na informiranje potencijalnih kupaca, pružanje pomoći pri odabiru, pružanje zabave, odnosno mogućnosti stjecanja neke nove spoznaje. Marketinškim aktivnostima više nije primarna namjena ostvariti trenutačnu prodaju, već potencijalnom kupcu kontinuirano i konzistentno omogućiti različite korisne sadržaje, a on će nas u konačnici, nagraditi kupovinom i lojalnošću. Inbound marketing svoju polaznu točku pronalazi u različitim formatima digitalnih medija, posebno u društvenim mrežama.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:212:990256
Study programmeTitle: Polytechnic Pula
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka politehnike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka politehnike)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-05-17 10:08:42